The Marketing Observer

COS

I like COS as a brand, I really do.

Coolish clothes, nice materials and not too outrageous prices.

They really messed up on the email front yesterday though.

I was due to attend an invite only mens clothing evening with 20% off last night but couldn't make it.

Glad I didn't as at about the time I should have been attending that evening event I received an email saying the mid-season sale was starting today (the following day) with discounts of 30-50%. How annoying would that have been?!!!!

Internet Retailing event

I attended this event yesterday.

Surprised by the non-appearance by certain ecommerce platform providers.

For example where was Venda?

I saw guys from Portaltech, CSI, E-in-B, Snow Valley to name but a few but no sign of the "market leaders".

Are they too busy?